Creating Your Own Affiliate Products
It's a simple, very logical concept-if you can make big money as an affiliate,
how big could your revenue stream be if you were the producer of the product
instead?
You know that as an affiliate you make x percent of each product sold. Let's say
you're earning a commission of say 50%. That means that you are not making 50%
of the revenue generated from that sale. Someone is making just as much as much
as you are! Now yes, we'll give you this one point-that someone is also paying
the expenses of development and production and other overhead, but you can bet
they've set their price at well above expenses!
To be clear, we are not recommending that you endeavor to create your own
products rather than become an affiliate. What we are recommending is that after
you have established your business as an effective internet marketer, that you
then leverage your influence to promote products of your own and cash in by
netting the biggest part of your sales. Let's talk a bit about how this can be
done.
Those affiliate product producers or developers you have been selling for may
well be affiliate big dogs themselves. It that is the case, and your sales have
been substantial for them, they will most likely be open to the idea of a joint
venture or becoming an affiliate reseller of yours.
The Back-End Sales Effect
What this private product creation strategy relies on is your having already
established a foothold in the market, inside your niche. You've done this by
employing the strategies outlined in this book, by creating product-focused
websites and then linking them together with the parent site which captures the
rest of the general internet traffic looking for your niche content. And now
that you have everyone's attention, you can use it to up sell your returning
visitors to your own products.
What Might You Sell?
Much like the freeware products that boosted your traffic, you need to sell
something that correlates with what you've been selling all along. But you do
need to realize that your buyers will not go back in time. You can't just sell
them on something simpler that they might have bought before; you have to sell
them on something that serves them in their next phase of life, or that enhances
that which they've already bought.
Generally speaking, this will be something that is digitally-generated. For
instance, if you previously sold bodybuilding supplements, your next product
might be an eBook or bodybuilding program that the buyer follows to make those
big-muscle gains. If it's the crunch-time workout video, maybe the product that
you build is a nutritional plan or for the time-impaired.
It is worth noting, too, while we have this conversation, that you can harness
the power of back-end (as in dedicated, trusting, return buyers) sales with
other affiliate products as well. For instance, supposing you decide that being
a product developer is just not for you, you can group and up sell complimentary
products.
Likewise, you can also reverse the strategy a bit so that you are first selling
your product-an eBook or something similarly easy to create-and then up-sell an
affiliate product. But no matter how you decide to go about this, remember that
it is all based on your established sales foundation. Becoming a Big Dog
affiliate is still your first order of business, then.
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